In the Famatina Mountains, management partnerships are driving the transformation of the tourism sector by revitalizing its iconic trails. All the work that goes into installing signage, beyond the beauty of the landscape.
What began as a technical improvement project has now become a tangible reality for tourism and local identity. After months of collaborative work, a comprehensive process of trail enhancement was completed, connecting three key points across three departments: the “La Loma” viewpoint in Villa Unión, the “El Calvario” viewpoint in Alto Jagüé, and the Cerro El Toro archaeological site in Villa Castelli.
This initiative was not merely a cosmetic overhaul; it was a comprehensive renovation aimed at improving traffic flow in accordance with sustainability principles and restoring these paths to their original character. Today, the trails connect geographical points and serve as bridges between history, culture, and the majestic landscape of La Rioja.

The installation of signage along the trails in western La Rioja marks the culmination of months of technical and collaborative work. These signs are not merely infrastructure; they serve as a meeting point between visitors and the rich history of the Famatina Mountains.
A process with installed capacity
How do you design a trail? What should you share about the area, the wildlife, and the people? How do you maintain the facilities? What signs should be placed and where? The project concludes today with the installation of the signage, but behind it lies a long interdisciplinary process that included intensive training for local technicians in trail maintenance, ensuring that the community has the tools to sustain this investment over time.

The revitalization of these areas included intensive training for local technicians and guides on trail maintenance and the design of interpretive experiences. This capacity-building effort ensures that the community has the necessary tools to manage and sustain this heritage over time.
Damián, a local guide at Cerro El Toro, helped design the entire tour experience, including its narrative script, and reflects on the impact of the project: “Working together in this place has been a beautiful experience; this site is unique in the country, and today it lives up to what our visitors deserve.”

A sign begins long before it is installed; it takes shape at the work tables where local knowledge is drawn upon. Local guides, together with specialists, actively participated in creating the narrative script, ensuring that every story along the trails of Cerro El Toro reflects the identity and history of their community.
The sites
“El Calvario” Lookout (Alto Jagüe)
With its breathtaking 360° view, the 230-meter trail now features an interpretive system designed through a collaborative effort. Visitors can appreciate the grandeur of the Famatina mountain range thanks to content that combines local knowledge with technical accuracy.

The “El Calvario” trail is key to understanding high-mountain ecosystems. Its new signage helps visitors understand the geological formation of the Famatina mountain range and the importance of the watersheds that originate in these peaks, which are essential to life in the valleys of La Rioja.
Cerro El Toro Archaeological Site (Villa Castelli)
The intervention here was meticulous. Low-impact criteria were applied to protect the archaeological heritage while improving visitor flow. The visitor experience is now more educational and safer, thanks to a narrative that highlights the site’s historical and environmental values. The development of a standardized narrative was included to train the site’s guides. A place to discover the heart of La Rioja’s culture, in quiet harmony with nature. Furthermore, as this is a provincial archaeological site, the intervention was carried out with the authorization, collaboration, and assistance of the province’s Undersecretariat of Heritage and Museums.

At this provincial archaeological site, the project was carried out in accordance with strict low-impact conservation guidelines to protect highly sensitive pre-Hispanic structures. By managing visitor traffic, soil erosion and the deterioration of cultural remains are prevented. The work ensures that the experience is educational, safe, and, above all, respectful of the natural environment.
“La Loma” Lookout – Villa Unión.
The comprehensive renovation of this interpretive trail is the result of an exemplary collaboration between the municipality, educational institutions, and Fundación Naturaleza Argentina, successfully enhancing this iconic site. Beyond the infrastructure improvements, the trail’s redesign now fosters a deep connection with the surroundings; the new narrative guides visitors through the landscape, revealing the cultural value and biodiversity that make this site a source of pride for the local community. With this transformation, “La Loma” has established itself as an open classroom in nature and a privileged vantage point for understanding the region’s identity.

This interpretive trail was designed on the premise that the Famatina Mountains not only frame the landscape but also “embrace” the community through their many resources. Along its four viewing platforms, the new signage invites visitors on a journey of discovery: from the historical and cultural richness of the first rest stop, through the vital importance of water resources and the valley’s productive power, to the breathtaking scenic beauty of the summit.
A collective achievement
This revival of the trails is the result of a broad strategic partnership involving municipalities, various organizations, tourism providers, and local communities. This collaborative and interdisciplinary effort underscores the project’s success.



“These are spaces designed to help us learn more about our mountain ranges, their history, their natural environment, and the relationship we have with these areas. It’s an initiative we’ve worked hard on to highlight the value of these landscapes,” says Andrés Baissero, a specialist at the Fundación Natura Argentina.
The revitalization of the Famatina Mountains thus serves as a model for sustainable tourism: a responsible approach that not only invites visitors to admire the landscape but also to experience it with respect, awareness, and a deep sense of belonging. This is just one part of a broader process for tourism in western La Rioja: the development of a vibrant, well-maintained destination ready to be discovered.










































